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“Your time is limited, so don’t waste it living someone else’s life.” ~ Steve Jobs

Authentic people feel safe and comfortable with who they are. But they are rare. When we see them, we wish we had their courage. We know they do great things and live a life they always wanted to live.

Yet ironically, most people fear that, if they show their true colours, they’ll be rejected. In order to be accepted, they try to fit in. The belief that by fitting in, we’ll get approved by others and that approval equals success and happiness – has been passed on to us by parents, school and society. So most people settle for things that are on someone else’s list and wonder why there’s no satisfaction. 

By chasing approval you lose your own power and you’re further away from who you are and the life you long to live.

Whether it’s your relationship or job, settling for less will get you by, but it’s just a matter of time when you’ll wake up missing a huge thing, and that, my friend, is YOU.

Do you recognise yourself in these lines? Maybe boredom, disappointment or depression already became your companions. You may even think that there’s no way out. Well, you’ve got to the right place. And the good news is – there is always a way out.


There are 2 types of people with two different end results.
  1. The ordinary ones. They continue hiding in their misery, finding all sorts of excuses to change nothing.
  2. The extraordinary ones. They get fed up with feeling miserable and roll up their sleeves not because they have no fear but because the pain of staying miserable is worse than the excitement of discovering what’s possible. 

If you’re reading this site, I’m certain that you’ve got the desire to uncover the real you and find your power that only comes with owning your truth.


  1. Feeling stuck hurts you more than starting again in a different way.
  2. You know fear is a good sign – it reminds you that your desires wait out of your comfort zone.
  3. You’re at the leading edge if you’re re-defining what life success means to you. Seriously, it’s the same hot stuff that Oprah, Arianna Huffington and Brené Brown are all about!

Did you know the #1 regret of the dying is:

“I wish I’d had the courage to live a life true to myself, not the life others expected of me.”



  1. List your biggest regrets. How does it make you feel?
  2. Book a free discovery call with me. We’ll talk about it and find a way from there.

Success means being authentic, ignoring the expectations of others and giving myself permission to be exactly who I am.

But hey, you might be wondering who I am.

I’m Duda Baldwin – life coach and mentor for action takers who are unwilling to compromise themselves in order to be happy and successful.

My biggest gift is seeing who you are and reminding you of that.

Since I can remember, I loved being exactly the way I am. I knew my flaws and worked on them and I knew my beauty inside out. I lived on my terms, uncompromisingly, both in my personal life and in my career. My friends often remind me that I ‘mentored’ them to do the same.

Age 10, I already had a succesfull career in the competitive industry of music, followed by numerous successes in the academic world (I got offered a PhD at age 26) and I built a 6-figure business in London from being broke.

Soon after I founded my online business in 2009 with clients such as Apple, CEO’s of luxury fashion brands, Hollywood actors and other influential figures, my success story got published. People kept asking me to coach them. My calling found me and I never looked back.

There were also times when I was inauthentic; where I didn’t find the courage to express what I stand for and instead, replaced it with achievements that were not in line with who I was. This was a painful way of self-validation but I took a U-turn and I redefined my own success.

So, I guess I know a thing or two about the trap of conventional success that leaves most people feeling empty and depressed vs. the authentic success of living on our own terms and still having our dreams come true.

What I consider as my biggest acheievement is overcoming struggles such as anxiety, depression, workaholism, perfectionism amongst other painful mental states and finding my unique way to help others in fighting theirs. As a sufferer of chronic migraines and fatigue, I also help those who suffer from chronic pain to find meaning and strenght in their lives.

The most amazing thing I know about authentic happiness and success is that it’s long-lasting and everyone can learn how to do it.


What’s Kick Ass Muse?

It’s a safe space I created for people wanting to work with me. By safe I mean you’re free to be who we are (everything else is just a waste of time!). My job is to give you a kick where you need help in getting unstuck.

If you’re thinking of working with me then book a free discovery call with me. You can also check my affordable online courses on relationships, business, stepparenting and spirituality. 

Who I Work With

As a life coach and mentor, I work with action takers who are unwilling to compromise themselves in order to be happy and successful.

My clients come to me, feeling itchy in their comfort zone as they’re ready to expand. They commit to finding their own definition of success.

My clients commit to self-exploration, are tired of their limiting beliefs and past experiences that are blocking them from achieving that which is important to them. With my guidance, they find ways to translate what they stand for into their own actions whether it’s business, relationships or life in general.

I only work with strong willed people, passionate to grow emotionally, spiritually or professionally so they can enjoy being who they are and achieve what they want.

To discover if we’re the right match and how I can help you book a free discovery call with me.

Who I Don’t Work With

I don’t work with those who:

  • Prefer “safety” over change, despite feeling like shit
  • Use lack of time or money as their constant excuses
  • Blame others for their issues and constantly complain
  • Use “not sure, maybe, sort of” way too much
  • Think they already know everything they need to know
  • Are scared of mistakes and failures
  • Dislike reality checks or facing the truth

Areas That I Cover

Personal Coaching

  • Overcoming Painful Emotions
  • Positive Thinking
  • Winning Mindset
  • Clarity and Purpose
  • Healthy Relationships
  • Overcoming Grief
  • Step-parenting challenges
  • Confidence, Self-Belief, Self-Acceptance
  • Spiritual Practice, i.e. Buddhism / Mindfulness / Law of Attraction

Business Coaching

  • Vision and Strategy
  • Productivity Without Hustle
  • Easy Decision-Making
  • Overcoming Procrastination
  • Finding Motivation
  • Work-Life Balance
  • Overcoming Burnout
  • Authentic Self-Promotion
  • Confidence in Pricing Your Service and Products
  • Overcoming Fear of Failure
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