Welcome to my website

I am Duda Baldwin – registered counsellor and couples therapist | certified life coach, executive and workplace coach | and certified trainer and assessor. 

Based in Sydney, I offer face to face and online sessions in Australia and globally.

With over 35+ years of work experience across a variety of industries in Australia, UK, USA and Europe, I bring a unique and inspiring skillset to the services that I offer.


Counselling is a process in a non-judgemental space where you explore your feelings, beliefs, thoughts, needs and behaviours. If you have a specific problem or concern, counselling could help you explore your solutions and get to the root cause of the issue faster. It’s a process in which we work together in finding helpful perspectives and ways to create change. 

I use an eclectic evidence based approach. My clients often appreciate my distinctly clear and insightful approach. Supported by my compassion, they also attend to homework so that they apply the newly raised awareness and put it into actions.

When you seek counselling with me, please know that I do not combine counselling sessions with life coaching or other services I offer. 

Couples therapy

In couples therapy, both partners must bring the willingness to change their own behaviour if they want to see change in their relationship. There is no pointing fingers as I guide you in having hard conversations without hard feelings. My role is to facilitate a safe space and support you in exploring your next steps with full agency. This requires your action-taking between sessions.

Couple therapy is challenging yet it’s my favourite form of therapy due to so many rewards it brings. I take an un-biased stand and work with couples as a team. Despite hardship, there is often laughter in my therapy room. It truly can be fun!

If you’re a couple unafraid to roll up their sleeves, face the issues by learning new ways to communicate and create a mindful attitude towards differences, vulnerability, compassion, you’re a remarkable couple already and I would be delighted to support you on your journey. 

When you seek couples therapy with me, please know that I do not combine it with any other form of individual counselling or life coaching. 

Life Coaching | Executive Coaching

In coaching sessions, the focus is on goals, skillset and the mindset. Coaching, unlike counselling, is about the aspirations you want to put into reality and a progressive approach to strategise your future actions to get you where you want to be. It’s future orientated and requires committed action during and between sessions.

I provide life coaching and executive coaching and have over 12+ years of experience working with people from all professional and cultural backgrounds. From CEO’s to business owners, students, mothers, artists, doctors, lawyers, bankers, teachers, actors, pilots…the list is long.

When you seek coaching with me, please know that I do not combine life coaching sessions with counselling. Counselling isn’t part of life coaching and is a separate service.

Professional Development | Workplace Coaching | Training Programs

I work with forward-thinking companies who are aware that the wellbeing of their staff and the positive culture they create is directly linked to the productivity of their teams and their overall business performance.

I create tailor made programs that are most relevant, super-engaging and results-driven programs for the unique needs of your staff. My eyes are all on your team to thrive and you getting the results in your business.

There is no topic we can’t cover, but some include Team communication, Imposter Syndrome, Toxic Positivity, Productivity Without Burnout, Chronic Pain and Mental Health, Working Relationships, Team-Bonding, Motivation and Procrastination.

In addition to group sessions, I provide one-on-one sessions with staff members on specific goals and skills coaching.

I also provide speaking opportunities that inspired audiences across the globe.

About Me:

To say that my life so far has been exciting is an understatement. It’s a memoir in the making!

Since the age of 10 I was a professional singer and dancer touring the world but somehow I ended up with a double degree in Sociology and Croatian culture in that beautiful country called Croatia. Soon after, I packed by bag and moved to London, where despite being a foreigner, I quickly found myself in senior management roles within the higher education sector.

In 2009, after traumatic personal and career losses, I decided that the best course of action to get out of my existential crisis is to prove to myself what I’m made of and create a life on my terms. At the time of having no job, no money, no home, no network, I started my first business with nothing but my mindset, skillset and the audacity to give it a go!

In no time I built a small successful business, acquiring loyal global clients and some of the Fortune 500 companies. As my team and network grew, I naturally found myself mentoring, training, coaching and counselling. I haven’t stopped since and I doubt I’ll ever retire.

The best way to describe the value one gets when working with me is that with my services I actually provide the entire life and work experience, education, insight and wisdom that I’ve gained until this day. An excellent communicator and story-teller, I transfer my know-how with an ease and clients often feel inspired to get their mojo back and thrive.

Professional Experience and Education:

√ MA in Sociology | Dipl. in Counselling | Cert. IV Life Coaching (Executive and Workplace) | Cert IV. in Training and Assessment

√ Member of the ICF (International Coaching Federation) and ACA (Australian Counselling Association)

Registered Counsellor and Couples Therapist

Certified Trainer and Assessor 

√ Certified Life Coach | Executive and Workplace Coach

√ Experienced in running workshops

√ Experienced in creating and delivering courses online and offline

√ Experienced in public speaking

√ Experienced in Private Practice, Corporate Sector, Higher Education and Business Management

√ Dedicated studies in Tibetan Buddhism 

√ Meditation | Mindfulness training

√ Ongoing professional development and supervision as required by the industry

Contact info