authentic living


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“Your time is limited, so don’t waste it living someone else’s life.” ~ Steve Jobs

Authentic people accept themselves and live their truth. When we meet them, we wish we had their courage. We admire them for not being afraid to be who they are.

Ironically, most people don’t dare to be authentic. They try to fit in, in order to feel accepted. They believe that getting approved by others will fullfill them, so they settle for things that are on someone else’s list and neglect their own true desires.

By seeking approval from others we betray ourselves. We lose our own power that we could use on living our own authentic way.

Do you recognise yourself in these lines? Do you feel hurt by not honouring yourself enough?

Maybe self-criticism, procrastionation, disappointment or depression already became your companions. These are just a few signs of living an inauthentic life. 

The root cause of your dissatisfaction is the disalignment between your desires and your actions. 

The good news is that we all at some point realise that change is inevitable. Life gives all of us opportunities to dig our courage and turn things around. Most often, that opportunity is the exact dissatisfaction that we feel.

There are 2 types of people with 2 opposite actions and two different end results: 

  1. The cowards. They continue living their misery, finding all sorts of excuses to stay where they are.
  2. The courageous. They roll up their sleeves not because they have no fear but because the pain of staying miserable is worse than discovering what they’re capable of. 

If you’re reading this, I’ve got a feeling you’re trying to find a way to discover your courage.


  1. Feeling stuck hurts you more than starting again in a different way.
  2. You know fear is a good sign – it reminds you that your desires wait out of your comfort zone.
  3. You’re re-defining what life success means to you. Seriously, it’s the same hot stuff that Oprah, Arianna Huffington and Brené Brown are all about!

Did you know the #1 regret of the dying? Here it is:

“I wish I’d had the courage to live a life true to myself, not the life others expected of me.”


  1. List your biggest regrets. How does it make you feel?
  2. Book a free discovery call with me. We’ll talk about it and find a way from there.

Success means being authentic, giving myself permission to be exactly who I am.

But hey, you might be wondering who I am.

I’m Duda Baldwin – Buddhist life coach and mentor for action takers who’re unwilling to compromise themselves for happiness and success.

I was born hungry for my authenticity and as life stories go, life provided me with a lot of obstacles to test me. I had to rebel during my entire childhood in order to not fit in. I’d say I’m an expert in overcoming fear after fear. As I grew older, I committed to authenticity, integrity and kindness.

At 10 years old, I already had a successful music career. Later on, with a double degree (Sociology and Croatian Culture) in my pocket, I got offered a PhD but I ended up building a 6-figure business in London from being totally broke. 

As you can see, achievements came easily to me yet I was never as interested in them as I was in finding my way to self-love, self-acceptance and wisdom.

My own inner suffering led me to Buddhist philosophy and psychology. I’m not surprised because Buddhism, like myself, is all about exploring oneself and honouring the truth.

Certified in the Foundation of Buddhist Thought, studies led by the Tibetan Buddhist Lamas, I teach people practical Buddhism in my coaching and my online course Little School of Buddhism

I’m also a certified NLP Coach, Hypnotherapist, Reiki and Time Line Therapy Practitioner™ and am currently studying Dipl. in Counselling.

Before I became a coach, I founded my online business in 2009 with clients such as Apple, CEO’s of luxury fashion brands and Hollywood names. My success story got published and people accross the globe asked for mentorship. I took it as a sign for my true calling and honoured it.

In 2016 I became one of the Virgin Start Up Mentors in the UK.

Wisdom, no nonsense approach and my vast success in life is what serves my clients over and over again.

My biggest acheievements in life are:

  • Overcoming fear, anxiety, depression, workaholism and burnout.
  • Implementing Buddhism in to my business and relationships.
  • Guiding others in finding their courage to be who they are and love it.

What’s Kick Ass Muse?

It’s a safe space I created for people wanting to work with me. By safe I mean you’re free to be who we are (everything else is just a waste of time!). My job is to give you a kick where you need help in getting unstuck.

If you’re thinking of working with me then book a free discovery call with me. You can also check my affordable online courses on relationships, business, stepparenting and spirituality. 

Who I Work With

If you’re:

  • feeling itchy in your comfort zone and are ready to expand, we should talk.
  • ready to commit to finding your own definition of success, we should talk.
  • committed to self-exploration, are tired of limiting beliefs and past experiences that are blocking you from achieving that which is important to you, we should talk.
  • With my guidance, you find ways to translate what you stand for into you own actions. How awesome is that?

Think about it. You’ve been given a life to be who you are. How much more time do you want to waste?

To discover if we’re the right match and how I can help you book a free discovery call with me.

Who I Don’t Work With

I don’t work with those who:

  • Prefer “safety” over change, despite feeling like shit
  • Use lack of time or money as their constant excuses
  • Blame others for their issues and constantly complain
  • Use “not sure, maybe, sort of” way too much
  • Think they already know everything they need to know
  • Are scared of mistakes and failures
  • Dislike reality checks or facing the truth

Areas That I Cover

Personal Coaching

  • Overcoming Painful Emotions
  • Positive Thinking
  • Winning Mindset
  • Clarity and Purpose
  • Healthy Relationships
  • Overcoming Grief
  • Step-parenting challenges
  • Confidence, Self-Belief, Self-Acceptance
  • Spiritual Practice, i.e. Buddhism / Mindfulness / Law of Attraction

Business Coaching

  • Vision and Strategy
  • Productivity Without Hustle
  • Easy Decision-Making
  • Overcoming Procrastination
  • Finding Motivation
  • Work-Life Balance
  • Overcoming Burnout
  • Authentic Self-Promotion
  • Confidence in Pricing Your Service and Products
  • Overcoming Fear of Failure
  • Email
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